With WPengine and also the method we’ve set up our DNS this upgrade concerned an IP address change.
Following this change, I noticed a new drop in SEO visibility within our UK rankings so, I investigated. Sure enough, we seen the drop in UK rankings, nevertheless curiously, the US data appeared to demonstrate a large improvement. It became rapidly obvious the outsource search engine optimization IP adjust ended up becoming to blame, a spot lookup revealed the actual problem. I’d originally create our internet hosting to become able to serve from a UK data centre, nevertheless once we up-to-date the IP address, I failed to test the manufacturer new host location. The Actual new IP has been found within the USA. I got back within touch with WPengine which provided me with a new UK IP address, along with following changing the positioning back within the DNS a-records, UK rankings returned. Given the impact with the IP area adjust I thought it could be a smart move to become able to repeat the alter to determine in the large event the ranking flux could potentially be repeated. that’s achievable because WPengine keep a new routing map of their own IP changes, therefore with regard to now it doesn’t matter that IP address we use, we’ll arrive at the same website.
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